Music for Pixels is a new campaign that was recently launched on April 1st 2012 by the Pixel Project, and is the first social media-based music campaign to have YouTube artistes raise awareness about Violence Against Women through music video PSAs. This campaign will also help generate funds for the cause via digital music downloads and introduce global audiences to some of most inspiring and newest YouTube artists to hit the digital main-stage.
“The campaign will run on an ongoing basis and The Pixel Project aims to announce a new artiste every month as the campaign grows in momentum. During their ‘Artiste of the Month’ stint, participating YouTube artistes will contribute a music video PSA featuring them performing an uplifting and empowering cover or original song to encourage hope and courage in survivors while inspiring men, women and youth to work together to end violence against women in whatever capacity they can, wherever they are in the world.
Ahmir cover of The Rose
Proceeds from the digital music download sales go towards The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign which aims to raise US$1 million in benefit of the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation.”
Ways to Participate!
If you’re an inspiring musician, or even just love singing out loud in the car, submit your own music video cover of The Rose to the Pixel Project for their YouTube Cover Carnival! But hurry, the deadline for submission is April 13th.
Not quit ready for center stage? The Pixel Project is also looking for volunteers to help out with their Music for Pixels Street Team! Help connect your friends, family, and community to this campaign and spread awareness about Violence against Women, its fun, easy, and rewarding.